Nintendo: A Winning Hand
Nintendo is part of my childhood and I find it interesting to see how completely they dominated the early years of the gaming industry. I based this post on Rogers’s (2003) exposition of their success in a section of his book. The year is 1986. The world is changing. Technology is advancing with leaps and bounds, but the US gaming world lies in tatters after the dismal failure of early innovator Atari to realize its potential. From the land of the rising sun comes an established entertainment company–originally in playing cards–with a risky but quality invention to inaugurate the era of video games and become in an exceptionally short time a household name: Nintendo. As Rogers (2003) expounds in a section of his book, Nintendo intuitively followed the 5 attributes of a successful innovation: > Relative Advantage: Nintendo had better graphics than Atari and used perceived (false) shortages to increase demand. > Compatibility: A shrewd business move, the low-cost ...
